NEW Associates’ principals have a combined 60 years’ experience in health care and public health programs and policy. We have especially deep experience and interest in Medicare/Medicaid, managed care, medical malpractice, mental health services, quality of care, health promotion/wellness, bioterrorism, tobacco control, public health, nursing homes, biomedical ethics, end-of-life care, genomic medicine, hospital design.

When we work on these issues with clients,
we have powerful tools:

And, we have a powerful network. Among our associates are other experts in health care and public health, public policy, and communications, as well as people with technical expertise in polling and research design, broadcast and electronic media, web design, publication management, and marketing.

Public & Private Sector Advocacy

Campaigns we’ve worked on addressed controversial issues like tobacco control and complex social dilemmas like end-of-life care. In tobacco control, we led the formation of one of the nation’s top state tobacco control coalitions and helped persuade a Republican administration to support higher tobacco taxes and other control measures. In end-of-life care, we planned and managed a national public relations effort around publication of a report ranking states’ performance in care of people near the end of life, which won a Silver Anvil, the highest award from the Public Relations Society of America.


Strategic Planning

We've coordinated efforts that resulted in a streamlined structure for a major state professional association. We helped harmonize state and local public health activities in our state. Also, while in state government, we led the reforming of licensure of health facilities and developed a program to focus on quality of care. We provide numerous clients with option papers that describe advantages and disadvantages of alternative policy approaches.


Strategic Communications

In today’s highly competitive world, all funding is tight, and communications dollars are tighter. Yet organizations need good communications to make their case to funders and policymakers, to put issues before the public, to attract clients, volunteers, and staff. We have helped many kinds of organizations get the biggest bang for their communications buck, maximize the usefulness of every communications activity, and effectively speak to their key audiences.


Policy Analysis & Reporting

Clients benefit from our topical, easy-to-read reviews of national and state health policy developments and bulletins on new demographic findings and their policy implications.



We have worked with both state-level coalitions of professionals and consumers, as well as national coalitions of organizations that have millions of constituents. We enjoy the task of finding common ground with diverse groups and developing a case that they can support enthusiastically.


Grant Development

Our non-profit clients all seem to share the same problem: growing needs, exciting opportunities, inadequate funding. While we are not fund-raisers, per se, our long experience working with and for philanthropy gives us good insights into what makes a successful proposal, which funders are likely to be receptive to a specific project, to approach them—all essential when we write proposals and funding requests for clients.



We have experience in a broad array of communications fields:

  • Public relations, public affairs
  • Media relations, writing and placing op-eds
  • Web analysis and e-communications strategies
  • Social marketing
  • Speechwriting
  • Publication research, writing, editing, & production
  • Message development



Many of the activities described above require initial research: testing messages; gauging public opinion; policy analysis; satisfaction assessment. Knowing when research is needed and what type will illuminate an issue is half the battle. We’ve conducted research and worked closely with hundreds of full-time researchers and believe that the best laid plans rest on a strong information foundation.




Leadership and learning are indispensable to each other.
– John F. Kennedy,

in a speech prepared for delivery in Dallas, November 22, 1963